Digital Marketing Executive Job in Lapaya Luggage Pvt.ltd Jaipur

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Role &Responsibilities: • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Instrument conversion points and optimize user funnels. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Skills: • Proven working experience in digital marketing. • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. • Experience in optimizing landing pages and user funnels. • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). • Working knowledge of ad serving tools (e.g., DART, Atlas). • Experience in setting up and optimizing Goo